St Andrews University Enterprise Week 2017 – Keynote Event

August 7, 2017

Date: Wednesday 11 October 2017

Venue: Main Auditorium, The Byre Theatre, Abbey St, St Andrews, KY16 9LA.


– 5.30pm – Wine Reception + canapes with students & University staff including Principal, Professor Sally Mapstone

– 7pm – Welcome from Professor Sally Mapstone followed by Speakers + Panel Q&A

– 9pm – Event finishes

The event

Part of Enterprise Week, the Keynote Event is an opportunity to hear from entrepreneurs from across the UK about their experiences and approach. There will be an opportunity to ask questions and to network with refreshments beforehand.

St Andrews Business Club has partnered with the Enterprise Week student committee to help organise this event, as part of the Club’s commitment to nurturing entrepreneurship in the area.

For full details of the week, go to

Alan Mahon, Co-founder Brewgooder

Alan Mahon, Co-founder Brewgooder


Alan Mahon, Co-founder Brewgooder

In early 2016, after years working together on projects to tackle homelessness in Scotland, Alan Mahon and Josh Littlejohn of Social Bite set out to provide clean water for a million people by producing and selling excellent craft beer and donating 100% of the profits to clean water charities.

With the help of BrewDog – who brew their beer at zero margin – they founded Brewgooder and on World Water Day 2016 asked craft beer drinkers across the world to help them on our mission via crowdfunding . In its first year sales of Clean Water Lager funded two new well projects in Malawi providing 5,000 people with clean drinking water, transforming rural communities.

In the 2017 Scottish Beer Awards it won Innovation of the Year.

Alan will share his lessons from the Brewgooder journey.

Find out more about Brewgooder on its website –

Ines Teles, Co-founder DWYL.

Ines Teles, Co-founder DWYL (2007, MA Economics & Management)

From the DWYL website: “I co-founded dwyl because I wanted to use technology to help people and organisations realise their potential and make the world a little brighter in the process!

“I make sure we’re working with people doing great things, help our clients problem solve, provide training, try to make dwyl a little better every day, scrum master, and whenever I can, make time to code on our open source projects.

“dwyl’s values closely match my own ? and it makes me so happy to work with such amazing people every day! I ❤️ accessibility, sustainability, education and advocating for women in tech.”


Pippa Geaves, founder of Jeeves & Co.

Pippa Geaves, Founder and Creative Director, Jeeves & Co. Design Studio (2013, MLitt Art History; 2014, PG Dip Managing in the Creative Industries)

From the Jeeves & Co website: “Jeeves & Co. Design Studio was founded by Pippa Geaves (pronounced ‘Jeeves’), an award-winning graphic and web designer.

“After graduating from the University of St Andrews with postgraduate qualifications in Art History and Creative Industries Management, Pippa went on to work for a successful PR and creative agency in Suffolk.

“In November 2016, Pippa won the Innovation award sponsored by Barclays at the DevelopHER Awards and was recognised for her ability to channel her creativity into commercial success.

“Always looking for her next challenge, Pippa decided to branch out from commercial design and explore the consumer side of things. With her love of playful design and stationery, Jeeves & Co. Design Studio was born.”

Geoff Morris, Director of Special Projects & Community Engagement, University of St Andrews

Geoff Morris, Director of Special Projects & Community Engagement, University of St Andrews.

Geoff has held senior leadership positions at two children’s charities – Barnardo’s and Wooden Spoon as well as running the 800th Anniversary celebrations for the University of Cambridge, where he still works occasionally as a consultant.

As CEO of children’s charity Wooden Spoon, he more than trebled turnover in the five years of his leadership.

Over the past three years, Geoff has worked to develop the Scotland CAN DO Scale programme benefitting more than 200 entrepreneurs.

Geoff is settled in the East Neuk of Fife and is committed to the University of St Andrews. While his attention has been on community engagement, he is currently focussed on creating a thriving economic community at Eden Campus, in the village of Guardbridge.

Why you should attend

Every business can learn something from the journeys of successful entrepreneurs. And you’ll get a chance to ask them questions and hopefully meet them too.


  • Club members should email the Club ASAP to request one of the priority tickets being allocated to Club members for this event. This will be on a first-come, first-served basis.


There is car parking on South Street, free after 6pm.  Google Maps –

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