April, 2018

Business Breakfast – Sales in The Digital Age

Peter Waggott, of Vertical Motives, explained the Challenge of Sales in the Digital Age at the event held by St Andrews Business Club at The Old Course Hotel. Pic: ASM Media & PR

In our first Business Breakfast of 2018, Peter Waggott of Vertical Motives Consultancy explained the Challenge of Sales in the Digital Age.


Among the many topics he covered were ‘The Bamboo Principle’, the questions your organisation needs to ask to succeed now, how to move away from solution sales and how to develop your customer base.

Thanks to Peter for sharing his knowledge and experience.

For more information about this you can visit the Vertical Motives website at www.verticalmotives.com

For more photos, go to the Album on our Facebook page.

NEXT EVENT: The Club’s next event is May 9: St Andrews 10 x 30, when Members will explain things we need to know for business in presentations of 10 slides for 30 seconds each.

Business Club members to take 10 x 30 presentation challenge

People doing business in North-East Fife can learn things they need to know from members of St Andrews Business Club taking a presentation challenge at is next event on May 9.


In the latest evening event of the Club’s season, to be held at the Old Course Hotel from 5.30pm, members of the Club will be drawn at random to give presentations on important things for attendees to know for business.

Anyone wanting to learn as well as network, is asked to book via Eventbrite.

AGM – Historic year for St Andrews Business Club

Retiring Club President Alistair Morris reported a record year.

In the Club’s 2018 AGM, outgoing President Alistair Morris reported Club membership was now at a record level of 103 members and still growing.


Event attendance levels this season have also set a new record for the Club, with five events still to take place before the season closes on June 27.

Speaking about the season, Alistair, said: “The last year has certainly been an exciting and progressive one for St Andrews Business Club. The 13 events to date have attracted dramatically increased attendance and resulted in Club membership breaking through the 100-member milestone for the first time.

“I look forward to next year and seeing the club go from strength to strength with the new Committee and under the strong leadership of Alan Morrison. Thank you to all members for their input and support.”

Alistair also thanked Secretary and Treasurer Ronnie Murphy, who is standing down from the Committee after many years’ service, for his dedicated service over many years and presented him with a gift.

The new St Andrews Business Club Committee: (from left): Past President – Alistair Morris; Treasurer – Michael Stephenson; President – Alan S. Morrison; Vice-President – Caroline Rochford; Secretary – Emma-Jane Kerr and Committee Member – Douglas Glen. Graeme Dickson was unable to attend.

New Committee

The new Committee elected were:

President – Alan S. Morrison

Vice-President – Caroline Rochford

Secretary – Emma-Jane Kerr

Treasurer – Michael Stephenson

Past President – Alistair Morris

Committee members – Graeme Dickson, Douglas Glen.

We’re still looking for two more Committee members – if you’re a member of the Club, let us know if you’d be interested. See the email sent recently for benefits and responsibilities.

Paul Miller, founder and owner of Eden Mill, was a truly inspiring guest speaker.

Guest Speaker

After the AGM formalities were concluded, the guest speaker, Paul Miller, founder and owner of the Eden Mill beer and spirits brand, gave an inspiring talk about the history of the brand and shared some of lessons learned along the way.

For more photos, go to the Album on our Facebook page.

NEXT EVENT: The Club’s next event is April 25: Business Breakfast – How to ensure better Sales & Profits, when Peter Waggott, of Vertical Motives, will explain how to crack The Challenge of Sales in the Digital Age.

Member blog – Mhairi Mackenzie Associates

People are at the heart and soul of every successful business. However, people matters can be complex, urgent, time-consuming and must be carried out in a legal, professional and ethical manner.


The “People Lifecycle” incorporates recruitment, retention, developing, mentoring and coaching staff, diversity & equality, employment law, succession planning right, performance improvement through to exiting employees where necessary – and everything in between!

Some HR matters, such as investigation, should be carried out by an impartial third party, and often the Manager or Business Owner is “too close” to personnel issues to deal with difficult situations effectively and impartially.

Mhairi Mackenzie Associates offers a flexible and cost-effective Consultancy solution for SMEs who have no in-house HR support, or with limited or stretched HR resources. Mhairi operates an independent Scottish consultancy, based in Crail, supporting businesses requiring People support by offering a highly cost-effective alternative to having permanent HR personnel – you only pay for the time required and fees can be structured to make them flexible and affordable. Mhairi is also happy to work in partnership with clients’ HR team members on project work and integrates seamlessly with the clients’ team.

Mhairi Mackenzie Associates Ltd offers a comprehensive range of People Solutions including:

Strategic resourcing incorporating the entire Talent Acquisition Lifecycle including Workforce Talent planning, sourcing to Executive level, Employer Branding, writing adverts and job specifications, screening & interviewing, as well as coaching clients on successful interviewing skills. Mhairi is a results-driven and approachable professional who specialises in resourcing problem solving and filling niche and ‘impossible to fill’ vacancies. Mhairi works in close partnership with clients to ensure she sources candidates who have the right skills for the job and cultural fit for your organisation, meaning they will stay and be successful.

HR Services from employment contracts, staff handbook, compliance, systems/processes, quality, diversity and equality, employment law, investigations, disciplinaries to dismissals and redundancies.

Mhairi is a member of both the Chartered Member of Personnel Development (CIPD) and FSB (Federation of Small Businesses) and offers bespoke support to clients in many capacities, tailored to clients’ specific needs. Mhairi is also a qualified practitioner in behavioural profiling Psychometrics.

Mhairi has worked in Talent Management and HR for more than 20 years and was Managing Director of an oil and gas recruitment business, which she grew from a loss-making position to turnover of £8.6m before relocating to Fife in 2009. Since then, Mhairi has undertaken interim roles helping businesses grow through Organisational Development, becoming more successful through the growth and success of their teams. Mhairi has a wide range of private sector experience from setting up systems and processes and all ‘grass roots systems’ to building strong teams, focused or Organisational Development and Success.

The majority of Mhairi’s business comes from repeat business and client recommendations.
Costs are calculated on a pro-rata day rate basis, providing a cost-effective HR solution tailored to individual business’s needs.

For more information, or to arrange a meeting, please contact Mhairi on 07788 485685 or email mhairi@mhairimackenzieassociates.co.uk
See testimonials at: www.mhairimackenzieassociates.co.uk

Business Breakfast – Sales professional to advise on The Challenge of Sales in the Digital Age

People doing business in North-East Fife can learn how to meet the challenge of Sales in the Digital Age from an international sales professional at St Andrews Business Club’s breakfast event on April 25.

In the Club’s first business breakfast of the year, to be held at the Old Course Hotel from 7.30am, Sales Coach Peter Waggott of Vertical Motives, who is an Executive Fellow at the University of Aberdeen and teaches sales to MBA students, will teach attendees how sales has changed in this digital age, how to develop their customer base and move away from ‘solution sales’.

Anyone wanting to learn about this important business topic for business, as well as network, is asked to book via Eventbrite.

St Andrews Business Club