Business Breakfast – Sales in The Digital Age

April 25, 2018

Peter Waggott, of Vertical Motives, explained the Challenge of Sales in the Digital Age at the event held by St Andrews Business Club at The Old Course Hotel. Pic: ASM Media & PR

In our first Business Breakfast of 2018, Peter Waggott of Vertical Motives Consultancy explained the Challenge of Sales in the Digital Age.


Among the many topics he covered were ‘The Bamboo Principle’, the questions your organisation needs to ask to succeed now, how to move away from solution sales and how to develop your customer base.

Thanks to Peter for sharing his knowledge and experience.

For more information about this you can visit the Vertical Motives website at

For more photos, go to the Album on our Facebook page.

NEXT EVENT: The Club’s next event is May 9: St Andrews 10 x 30, when Members will explain things we need to know for business in presentations of 10 slides for 30 seconds each.

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