October 3, 2022
St Andrews Business Club is looking to appoint two new Marketing Communications Interns. This is a great opportunity to work for a local, long-established
Remaining online for the Club’s 2021 AGM, the conference celebrated this season’s committee and members for hosting a share of memorable virtual events throughout these exceptional times.
Immediate Past President Marie Paterson acknowledged the resilience and dedication of the club’s members in continuing to focus on business development despite the difficult challenges posed the past year. Despite membership dropping from its all-time high of 130, approximately being cut in half as a result of the pandemic, the organisation’s bank balance is in good shape as the club looks to start the new season with face to face meetings.
Marie praised the outgoing Committee for creating engaging and productive zoom sessions combining the likes of food, wine, networking and education. Events covered a range of pressing topics including ‘leading change; podcasting; embracing diversity; and the impact of Brexit.’ Similarly, the club’s first partnering with the Home Start St Andrews charity at Christmas proves a new annual means of support to the community.
The 2021-2022 elected committee are:
Marie gave great acknowledgement to secretary Emma-Jane Kerr for her major role in improving the club’s operation. She also thanked Immediate Past President Caroline and past Treasurer Michael for their longtime service as they stood down from their respective positions. Similarly, Marie thanked her Vice President Reseda and the rest of the committee who are continuing their roles in the upcoming season. Last but not least she thanked Marketing-communications interns Sanaa and Stanley for all they have done in promoting the club the past two years. Stating, “I am especially delighted to be handing over to a really strong group of office bearers who I know will see us through the next year, whatever life throws at us.”
Lastly, Marie enthusiastically introduced the newly elected committee before ‘passing the medal’ on to Newly-elected President Christopher Trotter. Trotter, a longtime member and St Andrews native, thanked Marie for her unwavering service and saluted his Committee, marketing communications interns and members for a much-anticipated return in-person events.
Christopher’s first order as President was to encourage each member to invite a colleague to the club’s future events, a sure way to increase membership numbers for the coming season.
Closing the AGM, Christopher introduced the long-awaited guest speaker for the evening’s inspiring presentation, which was given by Jamie Andrew, OBE. Jamie detailed his experience of losing all of his limbs after being trapped by a storm atop a mountain in the French Alps. Following this, Jamie’s inspiring story shows his recovery from his injuries and him going on to be the first quadruple amputee to climb the Matterhorn, as well as other mountains, alongside completing marathons and Iron Man triathlons. Jamie’s story, recounted with honesty and passion, is nothing short of incredible.
Kerr runs a production company in Dundee and has 30 years of experience in music and audio production. He helps businesses to utilise podcasting and audio branding to expand their business.
Kerr explained many aspects of podcasts, for example distinguishing between business and leisure podcasts; the construction of branding through audio and the process of monetisation and promotion. He finished with a Q&A session to answer the guest’s questions on the topics covered.
NEXT EVENT: AGM + Jamie Andrew OBE
Pakistani born Sumayya Usmani shared the hurdles a food writer faces when generalization and appropriation are present in everyday life and the consequent steps that any organization should consider when looking to make a more diversity-based inclusive policy.
Attendees also enjoyed an active Q&A session with Sumayya, involving topics such as transgender recruitment and diversity and inclusion policies for small organisations.
NEXT EVENT: The Club’s next event is April 21 Podcast, vlogs and talking media.
This year, given the challenges presented by Covid-19, we asked them to talk about what will help businesses survive and thrive during and after lockdown.
First to speak was Club President and well-being expert Marie Paterson who provided top tips for maintaining health throughout lockdown, whether it be through a healthy structured diet or a consistent sleeping pattern.
Next to speak was new Club committee member and Director of HRHUB Plus, Edward Obi who offered detailed HR advice to employers during the Covid-19 crisis.
Third to speak was Club Treasurer Michael Stephenson, of EQ Accountants, who offered advice on furloughing employees and accounting throughout lockdown.
Next to speak was Andrew Stewart from A S Wealth Management, who discussed the importance of financial planning during and beyond lockdown.
Fifth to speak was Heather Stuart, Chief Executive of ONFife who talked about opportunity spotting during lockdown.
Last but not least was committee member Jonathan Gibson of Wells Gibson who talked about the importance of purpose driven wealth.
Thanks to Members and guests who took part.
NEXT EVENT: The Club’s next event is June 24: Summer Social with a difference. While we’re unable to meet and taste some wine and food as planned, we will still join together virtually with two specially-selected wines and some delicious food, hosted by Christopher Trotter. Notice of the wineand food which needs to be bought in advance will be available soon!
The event kicked off with online networking in breakout groups, giving Members and Guests the opportunity for informal chats.
Wellbeing expert Marie gave her online audience some top tips on how to remain focused, productive, healthy and upbeat during this time of uncertainty.
For more information about this subject, you can visit Marie’s website at https://mariepaterson.com/
NEXT EVENT: The Club’s next event is May 20: AGM Evening, when Andy Lothian, Chairman of Insights Group, will explain the importance of focusing on your purpose rather than just your plan and the value of a people-centred approach to business.
The beginning of the new year is the perfect time to review your business strategy and what your priorities are.
One such priority for many businesses is becoming more energy efficient and environmentally sustainable.
Our first event of 2020 will enable you to learn how to make your business greener, which will benefit you, your business and the planet.
This will be our first event to be held at Rufflets Hotel while our usual venue, The Old Course Hotel, is undergoing extensive refurbishment of its conference and meeting facilities.
Three expert speakers will share their knowledge in the event which starts at 5.30pm.
Resource Efficient Scotland Implementation Adviser, Fiona Flynn, will explain why and how SMEs can make their business environmentally sustainable, the benefits of doing so and the impartial expert support available from Resource Efficient Scotland.
Reseda Muir, co-founder and Director of St Andrews-based Muir Walker Pride Chartered Architects and Interior Designers (MWP), will explain how MWP made its business more environmentally sustainable and how you could do the same for your business.
Finally, University of St Andrews Sustainability Manager David Stutchfield will talk about its work on sustainability and how to market your ‘greenness’ and use it to build relationships with stakeholders.
If you want to come along and learn about this important business topic for business, as well as network, is asked to book via Eventbrite.
A full list of this season’s events can be found at http://bit.ly/StABCEvents
As our working lives get busier by the year, maintaining some kind of work-life balance gets harder, particularly for the self-employed.
The audience heard from Sam Forsberg, from ActionCoach Scotland, who gave attendees practical advice on organising themselves and looking after their physical health, to help with setting and achieving realistic business goals which allow them to also meet their personal goals.
For more information about this subject, you can visit ActionCoach Scotland website at https://actioncoach.co.uk/coaches/sam-forsberg/
For more photos, go to the Album on our Facebook page.
NEXT EVENT: The Club’s next event is Dec 11: Festive Social, where members can enjoy a festive social event and tour of the five-star Fairmont St Andrews hotel.
The free event, open to all, to be held at The Byre Theatre from 5.30pm, will hear Dr Tanya Ewing, Graeme Carling, Daniel Malikzade-Afshar and Juno Lee speak about their experiences, approach and success. It will also begin with 90 minutes of networking.
Tanya Ewing is the multiple award-winning tech entrepreneur, inventor, consultant and mentor who invented the Ewgeco smart real-time utility meter so people could more easily see, understand, and control their costs. She continues to champion energy efficiency with her latest venture at Glaze & Save, which focuses on insulating doors and windows in the listed and historic property sector.
Graeme Carling is the founder and CEO of Carling Property Group, one of the largest private residential landlords in Scotland, and Infinitas Investment as well as Chief Executive of McGill, which he brought back from the brink after buying it out of administration, creating 50 jobs within five months.
Current 3rd Year St Andrews Physics student Daniel Malikzade-Afshar is the founder of local taxi booking platform Yes!Cab, which he created to allow long-established local firms to compete with the giant ride-sharing apps.
Juno Lee, is the co-founder of Combini Co a St Andrews-based fast-casual food and beverage company which combines authentic Korean and Japanese flavours with local Scottish produce.
St Andrews Business Club has partnered with the Enterprise Week student committee for the third year to help organise the event as part of its commitment to nurturing entrepreneurship.
The event will begin at 5.30pm with networking with students and university staff over drinks, before the presentations begin at 7pm. After each of the presenters has spoken, the audience will get a chance to ask them questions.
Speaking about the event, St Andrews Business Club President, Caroline Rochford, said: “We’re delighted to have been asked to contribute to this event for a third year to help inspire the next generation of entrepreneurs and business people. The Club welcomes them to any of our own events and we look forward to hearing stories which will doubtless inspire our members too.”
Bonnie Hacking, Enterprise & Employability Adviser at the University of St Andrews, says: “We’d like to thank St Andrews Business Club for its continued contribution to this event to promote entrepreneurship in our students and in the local community.”
Free tickets for business people should be booked via Eventbrite – for the link go to the Business Club website at www.standrewsbusinessclub.co.uk or the St Andrews Enterprise Week Facebook page, where you can read full details of this event and the rest of the Enterprise week. Students should book via The Byre website.
By Sanaa Sachdev
Eileen has been working in marketing for more than 23 years and has a degree in Business Administration with Marketing, a Diploma in Digital Marketing and is a Fellow of The Institute of Direct and Digital Marketing (The IDM).
Among the key points Eileen made were:
Thanks to Eileen for sharing her knowledge and experience with us.
For more information about Limetree Marketing & Business Consultancy, visit its website at https://limetreeconsultancy.co.uk/
For more photos, go to the Album on our Facebook page.
NEXT EVENT: The Club’s next event is Oct 7 University of St Andrews Enterprise Week 2019 – Keynote Event, where St Andrews Business Club has partnered with Enterprise Week Student Committee to hear entrepreneurs from across the UK share their experiences and approach.
North-East Fife business people can learn from others’ success stories at the next event being held by St Andrews Business Club on June 5.
Members of the club, drawn at random on the night, will share their favourite business success story at the event, which non-members are encouraged to attend.
“Given the broad range of sectors and expertise of our members, this will be a great chance to learn useful business tips for the area you work in from other SME business owners and managers, as well as the opportunity to network with members and non-members,” said new club President, Caroline Rochford.
Anyone wanting to attend should book via Eventbrite.
Full details of all the club’s events are available on our Events page.